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About Norizo
A short story for a small company.
Who we are
Norizo is a holding company for a portfolio of independent apps. That sentence is doing a lot of work, so let’s unpack it.
We don’t make apps. We don’t sell apps. We don’t consult on apps. We buy them — quietly, one at a time — and then we own them. The people who built them stay if they want to. The people who use them barely notice anything changed, which is the whole idea.
We’re small on purpose. There’s no growth target. There’s no fund cycle. There’s no plan to flip anything. If an app is good and people rely on it, that’s enough reason for it to keep existing — and someone has to make sure it does.
How we think
Four things we keep coming back to.
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We don't build apps.
We own them. We hand the keys to the people already running them well, and we get out of the way.
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We don't flip apps.
We measure success in decades. Apps we buy stay with us — that's the whole point of a home.
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We answer to the users.
Not investors, not a roadmap, not a quarterly target. The people who open the app every day are the only people we have to keep happy.
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We move slowly.
Acquisitions are rare. We'd rather own one app we believe in than ten we don't.
What we own
The portfolio, so far.